5 Books Must Read For Marketing Students and Professionals

1. This is book on art of persuasion and how one can use it for marketing

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2. Book takes a thoroughly application based approach and is useful for both beginners as well as practitioners needing managerial insights

3. This book offers marketers and managers an alternative to conventional branding strategies

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4. It clears how much you should (or shouldn't) invest in social media,and how to craft marketing

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5. The book is studed with lessons about building somethings from scratch,overcoming adversity & leaving your mark on the world

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